Asset description

  • Software company, selling Personal Finance Management solutions and related Purchase History Marketing services to financial institutions world-wide
  • Founded in 2009 and employing 45 people in Reykjavik (R&D) and Stockholm (sales)
  • Over 85% of revenues generated outside of Iceland


  • Icora’s role

  • Carried out a detailed valuation of the business and investment case to underpin the investment proposal and pricing
  • Provided significant input in assembling list of potential investors
  • Drafted a comprehensive investment presentation and teaser document
  • Participated in investor meetings and subsequent negotiations
  • Project managed the €6.5 million fundraising process from start-to-finish in good co-operation with management and shareholders


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