Asset description

  • Hotel operator, operating seven 2-4 star hotels in Reykjavik, Akureyri and Lake Myvatn in Iceland
  • Has achieved continuous history of profitability since being founded in year 2000
  • Currently one of top three hotel operators in Iceland in terms of market share
  • The company is well positioned to selectively enhance its footprint in the fast growing tourist market in Iceland


  • Icora’s role

  • Carried out a detailed valuation of the business and investment case to underpin the investment proposal and pricing
  • Assembled list of potential investors
  • Drafted a comprehensive investment presentation and teaser document
  • Participated in investor meetings and subsequent negotiations
  • Provided commercial input in drafting of deal documents
  • Project managed the sales process from start-to-finish in good co-operation with management and shareholders


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